Ted Talk Friday: How Airbnb designs for trust

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The idea of Airbnb sounds  horrifying at face value; you’re letting random strangers come into the most personal intimate space you have–your home. Yes, the strangers are paying to stay there, but it still sounds bizarre and generally surprising that so many of us take this leap of faith. Joe Gebbia does a great job explaining how the platform builds this trust:

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I’ve stayed at Airbnbs and have always had a great experience. Have you tried Airbnb?

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